Table of Contents
Introduction to the Company
Established in 2019, this company aims to transform the food and beverage industry in India and internationally. With a strong commitment to innovation and quality, the company creates products that reflects its dedication to excellence.
The Challenge
The client specializes in finely crafted food and beverages that strike a balance between taste and health. They needed to improve their market presence after launching a new range of non-carbonated beverages.
The Solution
MB HireMark created a thorough hiring strategy for the client, by hiring a sales force across North and East India, who were responsible for bringing in new distributors and retailers in the region, which would expand their network and bring their products to customers in the region.
Sales Force Hiring using MB HireMark™
The critical task of recruiting sales force in North and East India was undertaken, resulting in the shortlisting of several candidates. These candidates were shortlisted after assessing their suitability and disciplined performance in the market based on over 50 parameters. Over 50 Sales Executives and 2 Area Sales Managers who had relevant experience were recruited and assigned territories as per their location.
Additionally, 2 Sales Admin were recruited. These Sales Admin were trained to manage the sales team’s daily route activities and provide reports to the management. This ensured that the team followed their assigned routes and brought in distributors and retailers efficiently.
The following is the state-wise breakup of the sales personnel hired:
| Sr. No. | State | No. Of Sales Force Hired |
|---|---|---|
| 1 | Assam | 6 |
| 2 | Madhya Pradesh | 1 |
| 3 | North-East | 1 |
| 4 | Uttar Pradesh | 24 |
| 5 | West Bengal | 29 |
| Total | 61 |
Result
The hiring strategy implemented by MB HireMark™ enabled the client to broaden their distributor and retailer network by deploying their new sales team in the northern and eastern states of India. They were able to bring their products to new retail outlets, which contributed towards increasing their overall sales and revenue.
About MB HireMark™
MB HireMark™ offers scalable low-cost recruitment for marketing, sales force and operations teams from a network of 5 lakh professionals. We also provide personalized training and tracking of your sales force, along with effective communication and awareness campaigns for distributors and retailers. Contact us today to discuss your business needs.
“Exceeded expectations with superior work.”
Head of Recruitment
Leading FMCG Brand in Gujarat
