Established in 2005, the company has many manufacturing facilities in Himachal Pradesh. It is the No. 1 nutraceutical company in India. They specialize in end-to-end solutions, starting with research, right up to manufacturing and launching the product. They are experts in manufacturing best in class sports nutrition products, nutraceuticals, Ayurveda and more using state of the art technology. Catering to 350+ MNCs & Indian companies, they are India’s largest contract manufacturing company in India with a daily output of 180 tonnes of protein powder.

Despite having one of the largest protein powder manufacturing capabilities in the country, the brand had a limited presence in retail outlets and supermarkets. They needed a nationwide sales force that could take their product to distributors in every region in India.

MB HireMark developed an integrated hiring strategy for the brand, which focused on recruiting a sales force throughout India. The team was responsible for onboarding new distributors and retailers, broadening their network and making them more available to consumers all over India.

The challenging task of hiring a Pan India sales force was undertaken. A number of candidates were selected after evaluating more than 50 parameters to determine their suitability and disciplined conduct in the market. Over 40 Sales Representatives, 5 Area Sales Managers, as well as higher level sales force such as National Sales Manager, Regional Sales Manager and a Zonal Sales Manager were recruited, ensuring that they had the relevant experience. The recruited personnel were assigned territories based on their location.
A Sales Admin was appointed and trained to handle the daily route operations of the sales team and provide regular updates to management. This ensured that the team effectively followed their assigned routes for onboarding both distributors and retailers.

The following is the state-wise breakup of the sales personnel hired:

The hiring strategy implemented by MB HireMark enabled the client to deploy an efficient sales force across India, who helped expand their distributor and retailer network. This resulted in a significant increase in overall sales and revenue.

MB HireMark™ offers scalable low-cost recruitment for marketing, sales force and operations teams from a network of 5 lakh professionals. We also provide personalized training and tracking of your sales force, along with effective communication and awareness campaigns for distributors and retailers. Contact us today to discuss your business needs.

Phone: +91 9167255919

Email: services@mbhiremark.com